Google defines its “Quality Score” in the following manner:

The AdWords system calculates a ‘Quality Score’ for each of your keywords. It looks at a variety of factors to measure how relevant your keyword is to your ad text and to a user’s search query. A keyword’s Quality Score updates frequently and is closely related to its performance. In general, a high Quality Score means that your keyword will trigger ads in a higher position and at a lower cost-per-click (CPC).

Google has simplified the paid search process to the point where in just a few clicks, you can set up your own paid search account and begin to promote your services and products to the online masses. But just like traditional advertising, if you are not using the right terms to describe your business, or do not know the proper locations to place your ads, your cost-per-click is likely to be extremely high, which is a needless waste of your limited resources!

Based on our industry experience, research capabilities and relationships we have worked with companies large and small to maximize their paid search budgets by improving their ad placement while reducing cost-per-click.