Hasaan led the SEM team when I was CMO at Vocus. As a marketing group, we achieved our goal of doubling total leads for the sales team in 2012. While this goal intimidated many, Hasaan took on the challenge. He consistently had a can do attitude, experimented with new lead gen approaches that helped him exceed plan, and coached two high-performing new hires on his team. Among the new methods he implemented: 1) customized landing pages tied to search campaigns 2) promoting content 3) and expanding into google content network. His leadership, creativity, and can do attitude, were essential in achieving the marketing leads goal that helped the sales team meet their financial targets.

Hasaan is one of the most talented SEM experts with whom I have worked. I hired him at Vocus to expand our SEM reach. He had an immediate impact and quickly took over the management of all the Vocus brands. Hardworking, diligent and always professional, Hasaan is one of the best hires I have made.

Hasaan played a key role in managing search marketing campaigns in support of lead generation for Vocus and its PRWeb, iContact, and HARO brands. He is a passionate PPC professional with a focus on managing direct response campaigns that deliver results through search marketing in a demanding environment with frequent strategic shifts. Hasaan optimized creative through ad copy and landing page creation and oversaw bid management for hundreds of campaigns by time of day/day of week. He continuously monitored and tracked campaign performance 24/7 and stayed on top of industry trends, Google algorithm changes and the competitive landscape to ensure that campaigns operated at maximum efficiency. He treated every company dollar spent as if it were his own money, making the best use of limited resources to deliver the best return on ad spend. Hasaan is a passionate, engaged and enthusiastic marketing professional who continuously seeks to go above and beyond expectations and who genuinely enjoys the challenges of search engine marketing.

Hasaan is quite familiar with the nuances of running a paid search campaign. He's provided valuable input on landing page optimization, pixel tagging and bid management. I hope I get the opportunity to work with him again in the future.