Starting from July 24, Google Ads will implement a worldwide adjustment to its Trademark Policy, focusing on specific advertiser complaints rather than industry-wide restrictions. Google has begun informing advertisers about these upcoming changes.
This policy update is noteworthy as it aims to simplify resolutions, expedite the process, and alleviate broad-brush restrictions which have been a source of frustration for advertisers.
Currently, the Google Ads Trademarks policy allows for entire industries to be prohibited from using trademarked material if a complaint is lodged. This blanket policy has led to excessive flagging and industry-wide bans, causing significant complications for advertisers.
By refining their policy, Google intends to diminish these issues and provide advertisers with greater clarity and transparency. The policy refresh should also enable Google to address trademark grievances more efficiently.
You can see the Google Ads Trademarks policy here.
